Mussolini's Toothpaste

Zoltan Tamasi, Ovenall toothpaste ad, 1942 Italy



Federico Seneca, poster for Modiano cigarettes, 1930 Italy



Federico Seneca, poster for Buitoni pasta, c.1934 Italy



Ad for Saira fabric, 1936 Italy



Ad for tonic, Kolapeptide, 1937 Italy



C. V. Testi, page from 1935 Italian textbook



Lanfranco Felin, poster for Champion sparkplugs, 1928 Italy



Marcello Nizzoli, poster for Lampo, 1930 Italy



Poster for REM clothes, 1935 Italy



Zedda, Il Capo Squadra Balilla, cover for Fascist youth handbook, 1935 Italy



B.Ottonelli, Il Giornalino Della Domenica, 1929 (Italian magazine cover)



Franzini soda label, Italy, 1935



Lucio Venna, Gran Bazar, 1930 (Italian magazine cover)



Modiano cigarette catalog, Italy, 1934



Paolo Garretto, Natura, 1932 (Italian magazine cover)



Ad for Amaro Gambarotta tuxedo, 1928, Saxida



F. Romoli, Bertelli calendar, 1937 Italy 1



poster for Cervo "rainhat," 1935 Italy



Sepo, poster for Regie Francaise cigarettes, 1928 Italy



Sepo, poster for Tortonese clothing store, 1934 Italy



Bruno Munari, book cover for Tulio D'Albisola, 1934 Italy
(early work from graphic design titan)

Italian Art Deco: Graphic Design Between the Wars (Chronicle Books, 1993) was part of a Chronicle series of books on international modern graphic design, edited by Steven Heller with various co-editors (for this volume, Louise Fili). Unfortunately the series is out-of-print, but Euro Deco collects images from some of the volumes.

While I sometimes have a negative response to this style (over-exposure to mass-market French deco posters for college students), I love these images and the ones from the recent Japanese book cover posts. I look forward to researching the designers featured in the book.

Also see Bartolozzi's deco Pinocchio.