About


"Will Schofield’s blog is quite possibly the richest source of book-related design and illustration in the universe. Will displays the fervour of the most dedicated historian whilst time and again proving he has an eye for exceptional images." —David Pearson


Read Steven Heller's May 2011 write-up of 50 Watts on his Atlantic blog



From 2007 to early 2011 I blogged as "A Journey Round My Skull." I tried to kill that unruly pseudonym in February 2011 and imported most of the 700+ posts into my new home 50 Watts. In December 2011, I revived A Journey Round My Skull as more of a personal blog and scrapbook. 50 Watts will continue on its breezy course of world domination.—Will Schofield (12/12/2011)
Around the web:

—twitter: @50WattsDotCom
facebook.com/50WattsDotCom
50 Watts tumblr
Writers No One Reads tumblr
But Does it Float (where I post twice a week)
RSS feed
Greatest Hits (aka start here to see if you will like this site)

I suggest mining my Amazon store for gift ideas for that hyper-literate relative you plan to have committed: The 50 Watts Guide to Everything

Email 50wattsDotCom [AT] gmail [DOT] com
Will Schofield c/o PDB
1700 Sansom St., Ste. 700
Philadelphia, PA 19103
(That's my work address, so please use an envelope if you're sending saucy mail art.)


Sign up for The Daily Watt to be alerted to new material and for ramblings on what I see and do—a real "journey round my skull." May contain filth. (December 2011 update: The Daily Watt is more like The Biannual Watt, but sign up anyway.)



Still reading?

Christmas miracle (aka, the reason I didn't abandon my blog after a few months)


Watch me share too much information on From Your Desk.

3:AM Blog of the Year 2010 award winner (as AJRMS), along with the infinitely-better Dangerous Minds.

The name "50 Watts" has something to do with Charlie Watts, Beckett's Watt, Charles Wright & the Watts 103rd Street Rhythm Band, Naomi Watts in Mulholland Drive, dim light bulbs, riots, cheap amps, chaos theory, and the friend who threatened violence if I didn't drop my old moniker.
My so-called "logo" comes from a K & E advertisement on the back cover of a Gebrauchsgraphik magazine, May 1967. If you know who might have designed it, get in touch.